"Someday a woman will be president" = Too controversial for Wal-Mart!
This is a must-read!
Someday a woman will be president!
The part that really grabs your attention is on the second page. Ann Ruben of Women are Wonderful tried to sell a shirt (the front showed Margaret from the comic 'Dennis the Menace' declaring "Someday a woman will be president!) to Wal-Mart. At first, all was going well, but then....
It was around that time that a business reporter from the Miami Herald came to interview me about my company called "Women Are Wonderful." I told her about the many women's organizations that were making money selling the Margaret T-shirts. "But don't you have any stores buying the T-shirts?" she asked. In an excited fashion, I told her about the recent sales to Wal-Mart. As any good reporter would do, she called the national office of Wal-Mart and asked the T-shirt buyer if they were going to carry the Margaret T-shirts in any of their other stores. "What T-shirt?" the buyer asked. When the T-shirt was described, the buyer said that Wal-Mart would never buy a T-shirt like that. "Its message is political and it goes against our philosophy of family values."
The next week the Margaret T-shirts were removed from the racks and I was told they were "banned." When I asked the manager what happened, he explained to me that he was told a customer had called Wal-Mart's 800 number and had complained that the message on the T-shirt was offensive. He was also told that Wal-Mart felt the need to please its customer and therefore the T-shirt was banned. Of course, I believed there was no truth to that explanation and decided to fight Wal-Mart's decision. [link]
In the end, Ruben succeeded. This is a great read. Please go visit the link!